MARKETING MONDAY – Signs are a cost-effective form of marketing

MARKETING MONDAY – Signs are a cost-effective form of marketing

For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.

Source: Small Business Administration