Parker County Marketing Professionals

Marketing is too important to navigate alone.

Passionate, experienced marketing specialists with in-depth knowledge of Parker County customers.  We provide new and existing businesses the products and services they need to grow and expand.

Commercial Signs
Building Signs
Promotional Signs
Vehicle Signs

Blue Ridge Signs

Promotional Items
HUB Certified

Branded Corporate Services

Marketing Strategy
Web Design
Social Media

Christine Speed - Marketing & Communications

Target Marketing
Point of Purchase
Marketing Products

Thompson's Printing & Graphics

Latest Posts

MARKETING MONDAY – Why Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.  How has your company adjusted its marketing activities to address this all important way to connect with... read more

MARKETING MONDAY – Put your brand in your prospect’s hand

Dr. Jeffrey Lant introduced us to the “Rule of Seven”.  This “rule” states that to penetrate a buyer’s mind and make a significant penetration in a given market, you have to contact a prospect a minimum of seven times within an 18-month period. In the world of mass media advertising, advertisers are urged to repeat the same ad over and over in order to achieve significant penetration. In the world of promotional product advertising, it’s necessary to simply hand a targeted prospect one carefully chosen, highly-useful, long-lasting, quality product. That product will be a reminder of your client’s brand over and over. As an example: A high end, quality pen will be used 64 times per month, garnering 363 impressions per month for generations. This daily writing tool not only will help you penetrate your prospect’s mind; but, you have literally put your brand in the prospect’s hand. The choice is simple. Your  can run a minimum of seven expensive display ads or broadcast commercials or you can place a useful, long lasting, quality  pen in the hands of your... read more

MARKETING MONDAY – Guide to Google Analytics

If you own a business, you should probably be using Google Analytics. It’s one of the most important tools you can have for understanding and making the most of your website. In fact, estimates suggest that as many as 30 to 50 million websites use the free service, which simply requires a Google account to access. Once you see the wealth of information and insights at your fingertips, Analytics will quickly become your business’s online best friend. How many people are visiting the site? What channel brings them there? Which pages are the most and least popular? How long do users stay on the site?  No matter what question you have about your website’s performance, it’s likely that Google Analytics has the answer. The new knowledge will allow you to tweak your website’s layout and content over time, ensuring it becomes a powerful and effective tool for reaching your business objectives. Google Analytics can seem complicated and intimidating for a first time user. But with a solid foundation in the basics of Google Analytics, you’ll be able to progress to using its more advanced features as well. From setting goals to tracking conversions to generating reports, the possibilities it offers are almost endless. There are myriad ways that Google Analytics can improve your business’s online performance. Use this guide to help you get started and find your way around, then start transforming your visitor data into tangible success for your business. Source: Jennifer... read more

MARKETING MONDAY – The Power of Direct Mail

Following is a great article on the power of direct mail from Target Marketing. Because direct mail is the little engine that could for your marketing funnel, it can sustain you through troubled times. Direct mail is most powerful when used in a long-term, multi-touch plan. The average prospect needs to see your mail piece seven to 10 times before buying from you. So a well-planned direct mail program includes multiple drops with various mailers and postcards. Then once the prospect makes a purchase from you, you move the consumer into your customer retention mail program. These types of programs are extremely effective and can be counted on to consistently generate sales.  See the full article from Target Marketing here – How Direct Mail Is Your Little Engine That Could.   “Mailboxes in ivy,” Creative Commons license. | Credit: Flickr by Ryan McFarland... read more

MARKETING MONDAY – Promotional Items for Events

Every day you hear about a new endurance race, music festival, art festival or community event. Today’s consumers expect brands to reach them on a personal level. What better way to connect with consumers at these events than with promotional products? If you are targeting young professionals who are interested in physical fitness, maybe a local fun run would be a great opportunity to promote your business. A good promotional item would be a pair of custom socks, custom shoe laces or lighted attachments for tennis shoes branded with your business name and... read more

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