Parker County Marketing Professionals

Marketing is too important to navigate alone.


Passionate, experienced marketing specialists with in-depth knowledge of Parker County customers.  We provide new and existing businesses the products and services they need to grow and expand.


Commercial Signs
Building Signs
Promotional Signs
Vehicle Signs

Blue Ridge Signs

Promotional Items
Awards
Recognitions
HUB Certified

Branded Corporate Services

Marketing Strategy
Communications
Web Design
Social Media

Christine Speed - Marketing & Communications

Target Marketing
Point of Purchase
Marketing Products
Booklets

Thompson's Printing & Graphics

Latest Posts

MARKETING MONDAY – Will a sign really help me drive customer traffic?

Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs. About 67% of the consumers surveyed said they had purchased a product or service because a sign caught their eye. Nearly 60% of consumers said that the absence of signs deters them from entering a store or business. Source... read more

MARKETING MONDAY – 4 Great Holiday Mail Tips

The holiday season is quickly approaching. Are you ready to send direct mail that gets you better results than last year? Both customers and prospects are on the lookout for great deals during the holidays. So now is the time to get started planning yours. Staying ahead of your competition is important this time of the year. Are you ready to get started? How to create great holiday direct mail: Target — Make sure that you are targeting the right holiday messages to the right people. Yes, your offers need to be targeted. But if you send a Christmas greeting to a Jewish family, you are missing out on a great opportunity to connect with them on a more personal level. The better you target and personalize, the better response you will get. So really look at your data to make sure you have enough information to target correctly. Fun — Have fun with your mail pieces! This time of year is full of fun, so join in and create a mail piece that is not just an offer, but a really fun experience. Think outside of the box about what you can do differently to have more fun with your prospects and customers. It does not have to be super expensive. Think about adding some texture as a way to make your piece feel different or fun folds that keep on going. Savings — Make sure you are offering great savings to your prospects and customers. This time of year, they expect it. Remember, it’s all in the wording of the offer. Interpretation is the key, so a higher percentage off... read more

MARKETING MONDAY – Quality Promotional Products Make a Lasting Impression

Because quality promotional products make a lasting impression on people, they are a wonderful way to compliment a company’s brand. According to a PPAI study, 90% of recipients can recall a company’s brand and 80% say that their impression of the brand was enhanced after receiving a branded product. For this reason, it is important to work with a professional promotional representative when selecting your branded... read more

MARKETING MONDAY – The 6 Musts of a Successful Holiday Marketing Campaign

Fall is upon us, with the holidays waiting right around the corner. Holidays are a perfect time to connect with your prospects and celebrate those feelings of camaraderie, gratitude and interconnectedness. Marketers can leverage these feelings to deeply engage with their customers on an emotional level and build trust and credibility. The holidays are a popular time to market, so it’s important to put a lot of thought into your holiday marketing campaign. You want to appeal to everyday emotions while also standing out from the crowd. There’s a lot of spending that occurs during the holidays — the trick is to get your customers to spend with you and not your competitors. Here are six musts of a successful holiday marketing campaign: 1. Plan a personalized campaign. Instead of hoping your customers will be seen with your products and spread the word, why not take the next step and let them physically insert themselves into your ad? OfficeMax saw an enormous boon using this strategy with the “Elf Yourself” social-media campaign. The site drew 193 million visits and continues to evolve with new characters, dances and animated graphics.  Personalize your own ad campaign by allowing customers to get involved and put themselves in the mix. The more innovative and fun the experience is, the more likely they are to share it on social media and beyond. 2. Get your staff involved. Studies show there is only a 2 to 8 percent overlap between employee and company social networks. In other words, getting your staff involved can exponentially boost your marketing campaign’s effectiveness. Some companies feature their staffs directly in commercials, while others simply encourage their... read more

Thinking about doing a billboard? Here are some tips.

Uncluttered billboards usually achieve greater success. Ideally, your billboard design should consist of just 3 main components: A compelling image / photo A unique, benefit laden, emotionally charged headline Your name / logo / contact info Keep it SIMPLE. Prospects are zipping by at 70+ M.P.H. They have only 5-10 seconds to notice, become engaged by and process your message.... read more

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