MARKETING MONDAY – Will a sign really help me drive customer traffic?

MARKETING MONDAY – Will a sign really help me drive customer traffic?

Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs.

About 67% of the consumers surveyed said they had purchased a product or service because a sign caught their eye.

Nearly 60% of consumers said that the absence of signs deters them from entering a store or business.

Source FedEx