MARKETING MONDAY – What are your customers looking for on your website?

MARKETING MONDAY – What are your customers looking for on your website?

Does your web page give your users the information they are looking for? Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. Once on a company’s homepage, 64% of visitors want to see the company’s contact infomation. Once on a company’s homepage, 52% of visitors want to see “about us”...

MARKETING MONDAY – What is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.  Watch the following video from Search Engine Land for a quick overview of the...