MARKETING MONDAY – Promotional Products Case Study

MARKETING MONDAY – Promotional Products Case Study

Promotional products are important to grow your business. Here is a case study that serves as a great example of successfully integrating promotional products into your business plan. Description: First Aid Kit Industry: Insurance What it was purchased for: A major insurance company wanted a visual product to remind people of the need for safety and preparing, that would entice them to come in for a quote. How it was distributed: The  First Aid Kit was sent out in a mass mailer with a message about being prepared. Result or ROI: The campaign was so successful a repeat mailing has been done almost monthly for the past...
MARKETING MONDAY – Postage Rates Increase in January

MARKETING MONDAY – Postage Rates Increase in January

The U.S. Postal Service has proposed new postage rates to be implemented on Sunday, January 21, 2018, subject to approval by the Postal Regulatory Commission (PRC). Listed below are the highlights of the proposed 2018 USPS rate increase for customers buying postage online: First Class Mail Letters The rate for a First Class Mail Letter (1 oz.) for postage purchased at the Post Office is increasing by one cent to $0.50 from $0.49. If you print postage online (via Stamps.com), the Metered Mail rate will continue to receive a 3 cent discount off the Post Office price, with rates increasing to $0.47 in 2018 from $0.46 in 2017. Each additional ounce will cost an extra $0.21 (no change from 2017). The rate for a First Class Mail Flats/Large Envelope is increasing by two cents to $1.00 (1 oz.) and postcards are increasing by one cent to $0.35 in 2018.   Priority Mail Express (Commercial Base Pricing) Overall, prices for Priority Mail Express will increase by 3.9%. A 1 lb. package going to Zone 8 using Priority Mail Express will cost $35.04 in 2018 compared to $33.76 currently. Priority Mail Express Flat Rate (Commercial Base Pricing) Priority Mail Express Flat Rate Envelopes will also see a rate increase in 2018. The increases vary depending on the type of envelope, ranging from $0.80 to $0.82 per envelope. Priority Mail (Commercial Base Pricing) Priority Mail will see an average increase of 6.2%. A 1 lb. package going to Zone 8 using Priority Mail will cost $7.76 in 2018 compared to $7.25 currently. Priority Mail Flat Rate Boxes & Envelopes (Commercial Base Pricing) Postage rates for Priority Mail Flat Rate Boxes as well as Flat Rate Envelopes will increase in 2018. The...
MARKETING MONDAY – Wearables

MARKETING MONDAY – Wearables

Wearables The number one requested promotional product, wearables can be seen everywhere. From top to bottom, hats to shoes, when it comes to promoting your brand, wearables travel with your customer giving your brand extraordinary exposure. Fall is a good time to give caps. There are lots of fun ways to decorate caps and showcase your brand....