MARKETING MONDAY – Outdoor Signage

MARKETING MONDAY – Outdoor Signage

Your business signs tell the customer a lot about you. If your signs are clean and well-maintained, customers will have positive expectations about your business. Your signs should do more than announce where you are. They should create anticipation on the part of the customer. Source...
MARKETING MONDAY – Brand Promise

MARKETING MONDAY – Brand Promise

A sign should always be neat and bright and should convey the promise of your brand, convey the high standards of your business! A sign that is damaged or faded may fail to convey your brand....
MARKETING MONDAY – Effective Business Signage

MARKETING MONDAY – Effective Business Signage

Effective Business Signage: 6 Factors What’s the first thing that prospective customers see when they approach your business? Your signage tells them where you are, draws their attention and attracts them into your business (or possibly drives them away). Summing up your business brand for the world to see, your business signage creates that all-important first impression. How can you ensure it’s a good one? Whether you’re developing signage for a new business, or updating signage for an existing business, here are some things to consider. What are the constraints affecting signage in your area? Your city’s local zoning ordinances will typically govern the type of signage a business can have. For instance, there may be restrictions on the size of a sign, how it can be lighted and even the colors used. Your business location (such as a strip center, mall or downtown pedestrian area) may have its own restrictions. For instance, in one shopping center near my home, all businesses’ signs have to use the same font and a limited palette of colors to create a more uniform look. What do you want to include in your sign? Your sign is a 24/7 branding tool, so ideally, you want to include your business logo and use your business’s color palette so that your signage harmonizes with the other visual aspects of your brand. However, if you have a complex logo or can’t use it for other reasons (such as zoning restrictions), try to at least use fonts and colors that tie in with your brand. Think practical. We’ve all seen examples of the business whose store sign...
MARKETING MONDAY – Special Occasions

MARKETING MONDAY – Special Occasions

Don’t forget about large attractions or special events being held in your area.  They bring in many local folks that might not know about your business. Find local events and community gatherings like parades to create awareness for your business.  See if you can rent a booth or be part of sponsorship...
MARKETING MONDAY – Brand Promise

MARKETING MONDAY – Brand Promise

A sign should always be neat and bright and should convey the promise of your brand, convey the high standards of your business, your differentiation.  A sign board that is damaged or smudged may fail to convey your brand.
MARKETING MONDAY – Reasons Why Business Signs Work – Location

MARKETING MONDAY – Reasons Why Business Signs Work – Location

For a brick and mortar small business your sign is important as it acts like a  guidepost to guide customers to your place of business and attract the attention of new customers. If you are a new business, people driving by will be attracted to stop in and try your business. People moving to the area look for local businesses that they can start visiting. Source: Reasons Why Business Signs Work,  by Shashi...