MARKETING MONDAY – Signs are a cost-effective form of marketing

MARKETING MONDAY – Signs are a cost-effective form of marketing

For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers. Source: Small...
MARKETING MONDAY – Will a sign really help me drive customer traffic?

MARKETING MONDAY – Will a sign really help me drive customer traffic?

Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs. About 67% of the consumers surveyed said they had purchased a product or service because a sign caught their eye. Nearly 60% of consumers said that the absence of signs deters them from entering a store or business. Source...
Thinking about doing a billboard? Here are some tips.

Thinking about doing a billboard? Here are some tips.

Uncluttered billboards usually achieve greater success. Ideally, your billboard design should consist of just 3 main components: A compelling image / photo A unique, benefit laden, emotionally charged headline Your name / logo / contact info Keep it SIMPLE. Prospects are zipping by at 70+ M.P.H. They have only 5-10 seconds to notice, become engaged by and process your message....
MARKETING MONDAY – What Can My Sign Do For me?

MARKETING MONDAY – What Can My Sign Do For me?

Nearly 75% of consumers indicated that they had told others about a business simply based on its signage. About 68% of consumers believe that a business’ signage reflects the quality of its products or services. Roughly 60% of businesses reported that changing the design or enhancing the visibility of their signage had a positive impact on sales, number of transactions and profits, with an average increase of about...
MARKETING MONDAY – Choosing a Sign Company

MARKETING MONDAY – Choosing a Sign Company

Need a sign? A friend says “I know a guy”. Well much more goes into sign creation then just painting some wood and putting it on the side of your building. Getting that valuable sign is a matter of locating and working with a good sign company. They will help you analyze your building and needs, understand the potential revenue you might generate, discuss legal and zoning issues, get the permits, and help design and then install the sign. Be sure you check that the company is licensed, insured, has references, and registered with your city....
MARKETING MONDAY – Do I even need a sign for my business?

MARKETING MONDAY – Do I even need a sign for my business?

Think about fast food restaurants – McDonald’s for instance. They always have big, bold signs, right? In fact, McDonald’s spends, on average, $40,000 on signage for every store. Why? Because studies have shown that that $40,000 can generate up to $600,000 in sales. A recent survey (over 10 years) of businesses who had installed a new sign looked at the source of new customers. 45% of those new customers said they came into the business for the first time because of the sign.   Source: Steve Strauss USA...