MARKETING MONDAY – Signs: Essential Component of Marketing Strategy

MARKETING MONDAY – Signs: Essential Component of Marketing Strategy

Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is...
MARKETING MONDAY – Signs

MARKETING MONDAY – Signs

Nearly 76% of consumers said they had entered a store or business they had never visited before based simply on its signs.
MARKETING MONDAY – Off-Premises Signage

MARKETING MONDAY – Off-Premises Signage

Signs can be effective for off-premises use. Strategically placed billboards can convey a concise message to passing motorists. You can also place magnetic signs on the side of your vehicle to serve as a form of mobile advertising as well as pay other motorists to place signs on their own vehicles for additional...
MARKETING MONDAY – Signs are Cost-Effective Marketing Tools

MARKETING MONDAY – Signs are Cost-Effective Marketing Tools

For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and...