MARKETING MONDAY – What’s your impression of impressions?

MARKETING MONDAY – What’s your impression of impressions?

“What’s your impression of impressions?” -Rick Becker If you were doing a promotion with branded T Shirts, would you buy five-dollar shirts that shrink and fade after five washings or would you purchase fifteen-dollar shirts that would hold their shape and color up to 35 washings? The poor-quality shirt would cost you one-dollar per wearing and the good-quality shirt would cost you forty-two cents per wearing. If your recipients wore the cheap shirt once a month, it would last five months…but the quality shirt would last for nearly three years. ASI tells us that “shirts” receive 365 advertising impressions per month. A shirt lasting five months could receive 1,825 impressions. But the quality shirt could receive 12,775 impressions over its life expectancy…that’s impressive! Buying the expensive shirts will cost three times the cost of the poor-quality shirts. But, the cost per wearing of the quality shirt is less than half the cheap shirt and the cost per advertising impression is seven times less expensive with the quality...
MARKETING MONDAY – High End Pens as Promotional Items

MARKETING MONDAY – High End Pens as Promotional Items

“Price is what you pay and value is what you get” –Warren Buffett Customers often ask, “What do your pens cost?” Pens come in all different price ranges and should be selected on your market and project.  Some of the pens with a higher price point may have a better  ROI than a value “throw away” pen. A quality higher priced pen that is guaranteed to last for generations for example, will be used for two generations or fifty years. A pen creates 363 advertising impressions each month or 4,356 impressions per year or 217,800 impressions over the 50 years. So an average high end pen would cost $.00006 cents per impression….the lowest cost per impression in the industry. Think of a high end pen for your next...
MARKETING MONDAY – American Made Products

MARKETING MONDAY – American Made Products

“Given a choice between a product made in the U.S. and…one made abroad, 78 percent of Americans would rather buy American.”  -Survey by the Consumer Reports National Research Center. Ask your Promotional Product Specialist to show you American Made Products. Sometimes they may have a higher price point but keep these points in mind. ·     Helps create and keep jobs while maintaining a strong economy ·     Provides reliable safety and compliance measures ·     Reduces the US trade deficit and reduces borrowing from foreign countries ·     Allows for shorter delivery times and savings in shipping and customs ·     Provides better quality control, allowing a high level of guarantee ·     Maintains high-level environmental pollution controls ·     Displays your patriotism and pride, creating goodwill with gift...
MARKETING MONDAY – Using Promotional Products to Grow Your Business

MARKETING MONDAY – Using Promotional Products to Grow Your Business

How can Promotional Products work to grow a business?  Below is a case study that shows how one bank used Promotional Products to grow their business and meet the growth goal that was established in their marketing plan. Description: Auto Safety Kit Industry: Banking What it was purchased for: A gift that was not gender specific and was useful and could be branded and had a high-perception of value. How it was distributed: The bank wanted to set-up an incentive gift to give to new depositors who opened a new account at the bank for over $1,000.00. They were looking for an item that would be useful and a gift that would have a high perceived value. The gift had to be one that would work for both men and women. The bank had established a budget of $20.00 per item. The bank projected that over a 2 month period they would set a goal of 200 new accounts. This item would need to have the bank logo on it. By working with the banks Promotional Product Professional they found a product that addressed all the parameters that had been set-forth by the bank. Result or ROI: The bank was able to achieve their goal of 200 new depositors in less than the 2 month time period they had...
MARKETING MONDAY – Put your brand in your prospect’s hand

MARKETING MONDAY – Put your brand in your prospect’s hand

Dr. Jeffrey Lant introduced us to the “Rule of Seven”.  This “rule” states that to penetrate a buyer’s mind and make a significant penetration in a given market, you have to contact a prospect a minimum of seven times within an 18-month period. In the world of mass media advertising, advertisers are urged to repeat the same ad over and over in order to achieve significant penetration. In the world of promotional product advertising, it’s necessary to simply hand a targeted prospect one carefully chosen, highly-useful, long-lasting, quality product. That product will be a reminder of your client’s brand over and over. As an example: A high end, quality pen will be used 64 times per month, garnering 363 impressions per month for generations. This daily writing tool not only will help you penetrate your prospect’s mind; but, you have literally put your brand in the prospect’s hand. The choice is simple. Your  can run a minimum of seven expensive display ads or broadcast commercials or you can place a useful, long lasting, quality  pen in the hands of your...
MARKETING MONDAY – Promotional Items for Events

MARKETING MONDAY – Promotional Items for Events

Every day you hear about a new endurance race, music festival, art festival or community event. Today’s consumers expect brands to reach them on a personal level. What better way to connect with consumers at these events than with promotional products? If you are targeting young professionals who are interested in physical fitness, maybe a local fun run would be a great opportunity to promote your business. A good promotional item would be a pair of custom socks, custom shoe laces or lighted attachments for tennis shoes branded with your business name and...