MARKETING MONDAY – American Made Products

MARKETING MONDAY – American Made Products

“Given a choice between a product made in the U.S. and…one made abroad, 78 percent of Americans would rather buy American.”  -Survey by the Consumer Reports National Research Center. Ask your Promotional Product Specialist to show you American Made Products. Sometimes they may have a higher price point but keep these points in mind. ·     Helps create and keep jobs while maintaining a strong economy ·     Provides reliable safety and compliance measures ·     Reduces the US trade deficit and reduces borrowing from foreign countries ·     Allows for shorter delivery times and savings in shipping and customs ·     Provides better quality control, allowing a high level of guarantee ·     Maintains high-level environmental pollution controls ·     Displays your patriotism and pride, creating goodwill with gift...
MARKETING MONDAY – Using Promotional Products to Grow Your Business

MARKETING MONDAY – Using Promotional Products to Grow Your Business

How can Promotional Products work to grow a business?  Below is a case study that shows how one bank used Promotional Products to grow their business and meet the growth goal that was established in their marketing plan. Description: Auto Safety Kit Industry: Banking What it was purchased for: A gift that was not gender specific and was useful and could be branded and had a high-perception of value. How it was distributed: The bank wanted to set-up an incentive gift to give to new depositors who opened a new account at the bank for over $1,000.00. They were looking for an item that would be useful and a gift that would have a high perceived value. The gift had to be one that would work for both men and women. The bank had established a budget of $20.00 per item. The bank projected that over a 2 month period they would set a goal of 200 new accounts. This item would need to have the bank logo on it. By working with the banks Promotional Product Professional they found a product that addressed all the parameters that had been set-forth by the bank. Result or ROI: The bank was able to achieve their goal of 200 new depositors in less than the 2 month time period they had...
MARKETING MONDAY – Put your brand in your prospect’s hand

MARKETING MONDAY – Put your brand in your prospect’s hand

Dr. Jeffrey Lant introduced us to the “Rule of Seven”.  This “rule” states that to penetrate a buyer’s mind and make a significant penetration in a given market, you have to contact a prospect a minimum of seven times within an 18-month period. In the world of mass media advertising, advertisers are urged to repeat the same ad over and over in order to achieve significant penetration. In the world of promotional product advertising, it’s necessary to simply hand a targeted prospect one carefully chosen, highly-useful, long-lasting, quality product. That product will be a reminder of your client’s brand over and over. As an example: A high end, quality pen will be used 64 times per month, garnering 363 impressions per month for generations. This daily writing tool not only will help you penetrate your prospect’s mind; but, you have literally put your brand in the prospect’s hand. The choice is simple. Your  can run a minimum of seven expensive display ads or broadcast commercials or you can place a useful, long lasting, quality  pen in the hands of your...
MARKETING MONDAY – Promotional Items for Events

MARKETING MONDAY – Promotional Items for Events

Every day you hear about a new endurance race, music festival, art festival or community event. Today’s consumers expect brands to reach them on a personal level. What better way to connect with consumers at these events than with promotional products? If you are targeting young professionals who are interested in physical fitness, maybe a local fun run would be a great opportunity to promote your business. A good promotional item would be a pair of custom socks, custom shoe laces or lighted attachments for tennis shoes branded with your business name and...
MARKETING MONDAY – Can a Company Store work for your business?

MARKETING MONDAY – Can a Company Store work for your business?

Can a Company Store work for your business? If your business has multiple sales representatives that want branded items but you want to insure the quality, integrity of your logo and color matches, it may be a good fit. How it works: A company selects certain products, ranging from pens to wearables, that are put on a website that employees can access. From that website they can purchase the “approved” items, pay for them and have them shipped directly to the sales representative.  Easy and you know that your logo and brand is not placed on something that does not represent your company....
MARKETING MONDAY – Event Promotional Items

MARKETING MONDAY – Event Promotional Items

Identifying and targeting your potential customer is the name of the game. If there are specific events that attract your targeted group this is where you want to spend your promotional dollars. Golf tournaments offer a  wonderful opportunity to make contact with the upscale customer with disposable income. Many golf tournaments are also fundraisers for specific causes. If you can partner the cause with the customer you can maximize your impact. Promotional products for Golf have various price points to fit any budget. Golf tees, balls, divot tools and towels are just a few....