MARKETING MONDAY – Custom Hang Tags

MARKETING MONDAY – Custom Hang Tags

Custom Hang Tags are a great way to tell your company’s story along with your product.  They help increase brand awareness, add essential product information and display logos.  Suggested Uses:  Clothing and Apparel Retail Products Merchandise Tags Special Promotions Event Invitations  Gift...
MARKETING MONDAY – The Power of Direct Mail

MARKETING MONDAY – The Power of Direct Mail

Following is a great article on the power of direct mail from Target Marketing. Because direct mail is the little engine that could for your marketing funnel, it can sustain you through troubled times. Direct mail is most powerful when used in a long-term, multi-touch plan. The average prospect needs to see your mail piece seven to 10 times before buying from you. So a well-planned direct mail program includes multiple drops with various mailers and postcards. Then once the prospect makes a purchase from you, you move the consumer into your customer retention mail program. These types of programs are extremely effective and can be counted on to consistently generate sales.  See the full article from Target Marketing here – How Direct Mail Is Your Little Engine That Could.   “Mailboxes in ivy,” Creative Commons license. | Credit: Flickr by Ryan McFarland...
MARKETING MONDAY – Integrate Your Campaigns

MARKETING MONDAY – Integrate Your Campaigns

Print and digital really are like chocolate and peanut butter, they simply compliment one other beautifully. If you haven’t been integrating your campaigns, you’re missing out on increased reach potential. You should be advertising your print pieces on your social media pages and including social media icons and addresses on your print marketing materials. Just be sure your brand has the same look and core message across all channels.   Source: Media Space...
MARKETING MONDAY- How Personalized Maps Add Value to Your Direct Mail

MARKETING MONDAY- How Personalized Maps Add Value to Your Direct Mail

Geomarketing uses data – one of the most essential factors in direct mail success – to grab the attention of prospects and customers in the mailbox. It uses finely- tailored lists and highly-personalized maps to let marketers save money and time by focusing only on people who live within a specific distance of a business’s geographic location, and then, shows them the exact route to get there. Recommendations Marketers should take advantage of the “mail moment” by using geomarketing to leverage the incredible power of location in their direct mail efforts in many different industry verticals and audiences. GEOservices allows marketers to hone their direct mail efforts by focusing their lists only on those prospects physically closest to their location and suppress those that don’t qualify, saving costs in print and postage. Personalized maps – which show consumers exactly how to travel from their home to your businesses – are a powerful way to stand out with a printed direct mail campaign. Here’s a quick rundown of some of the markets to tap: Retail Stores – easily the single largest and most diverse group of companies selling merchandise and services to the public, from apparel, jewelry, and home furnishings to electronics, hardware, and groceries; other possibilities: salons, fitness clubs, dry cleaners, garden centers, and warehouse stores Financial Services – banks, insurance agencies, tax and investment advisors and brokers Community Institutions – universities, schools, churches, government agencies and offices Hospitality and Travel – hotels, restaurants, travel agencies Entertainment and Culture – theaters, museums, zoos Automotive Dealerships & Service Centers Source: How Personalized Maps Add Value to Your Direct Mail by Paul...
MARKETING MONDAY – The Art of Proofreading

MARKETING MONDAY – The Art of Proofreading

You probably know the feeling of reading a text and being able to tell that not quite enough time has gone into checking things like grammar and spelling. This can be frustrating and often has quite a different effect on the reader than that which was intended.   In some ways, the task of proofreading becomes all the more time-consuming and complex for a translator. They have to check that the translation they have produced reads fluently, but they also need to check it against the source text to make sure that the correct meaning has been understood, and that parts of the text haven’t been missed out during the process of translating! Many translators like to leave their work aside for a day or two (sometimes even a week if possible!) in order to read their translation as a text that was originally written in the target language. This means that they will (hopefully) be less influenced by the source text that dominated their translation process, and have a fresh pair of eyes for spotting mistakes! It can often help to ask a native-speaking friend or colleague to take a look as well. Of course, a translator will then need to go back to the source text for a final check that the content has been accurately translated. This involves reading both texts as a whole to ensure that the meaning has been conveyed effectively, but also includes more tedious tasks like checking that numbers and dates match up (imagine translating 1.7 million people as 17 million people, for example!). Some proofreaders and translators even read texts backwards...