MARKETING MONDAY – EDDM vs. Saturation Mail

MARKETING MONDAY – EDDM vs. Saturation Mail

Every Door Direct Mail (EDDM) and Saturation Mail are very similar bulk mailing options offered by the USPS and understanding both is vital to choosing the right option for your business. Source:  Mailers...
MARKETING MONDAY – Direct Mail is Marketing’s Workhorse

MARKETING MONDAY – Direct Mail is Marketing’s Workhorse

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69 percent of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.”  Learn more in Target Marketing’s article below.   Direct Mail Is Marketing’s Workhorse  ...
MARKETING MONDAY – Physical advertisements have a pronounced effect on consumer decision-making

MARKETING MONDAY – Physical advertisements have a pronounced effect on consumer decision-making

Study The U.S. Postal Service Office of Inspector General partnered with the Center for Neural Decision Making at Temple University’s Fox School of Business to study the power of print and digital advertisements. Together, they found participants spent more time with physical advertisements, showed more desire for a product seen in print and were more stimulated by physical ads than by their digital counterparts. The Results Physical advertisements were proven to have more influence than digital ads in a number of ways. Not only did participants spend more time with physical ads, they also remembered them more quickly and confidently. Physical ads also elicited a stronger emotional response than their digital counterparts and, overall, had a longer-lasting impact. This means physical ads are particularly effective in two stages of the consumer journey: exposure to information and retrieval of information. Conclusion What does this mean for marketing decision-makers? A few things. Digital media is both cost-effective and the fastest way to communicate an idea to customers. Stakeholders should use these digital ads when looking to gain attention and quickly deliver their message. However, print materials like direct mail, billboards and magazine ads have a more pronounced emotional effect on consumers. Both mediums have their advantages. The most effective campaigns will use both in combination to create the most potent marketing mix.   Source: United States Postal...
MARKETING MONDAY – Valentine’s Day: Fall in Love with Your Business

MARKETING MONDAY – Valentine’s Day: Fall in Love with Your Business

Tomorrow is Valentine’s Day—a day of romance, togetherness and most importantly, love. Soon the air will be filled with the fresh scent of roses and delicious chocolate. But what does all that have to do with your business? In the humdrum life of the business world, it’s easy to get bogged down in things to be done, things being done and especially things that aren’t done yet. Sometimes we even forget why we got started in the first place. This Valentine’s Day, don’t let yourself forget the love you had in the beginning. Today, we’re going to talk about how you can fall in love with your business again. Network with new people. If you find yourself feeling stuck in the business life, it may be time to change up the circle of people you surround yourself with. Networking is an important part during any stage of a small business, but it can be especially vital when your business has hit a bit of a plateau. Try finding opportunities to meet, network and engage with new consumers and potential business partners. Interacting with a new group of energetic and motivated business professionals can give you just the right push to find your passion for your profession again. Work on your business; not just in. You’ve started up your small business, things took a running leap and now you’re not sure where to go from here. When you’re in the middle of running things, don’t forget to also focus on your business—remembering that first initial leap. Take time to plan big-picture items for your business. Where do you hope to...
MARKETING MONDAY – 5 Suggestions to Stay Relevant in 2017

MARKETING MONDAY – 5 Suggestions to Stay Relevant in 2017

What do you plan to do to keep up with the trends of 2017? If you’re feeling unsure, check out these five suggestions for your business to stay relevant in the new year. 1. Take your SEO to the next level. 2017 is sure to be the year of search engine optimization. Recently, Google has updated their search engine algorithms to focus more heavily on responsive websites and sites which are heavily optimized for search engine rankings. If your business wants to stay up-to-date and current with consumers in 2017, focus your efforts on being search engine friendly. Potential customers will then be able to find you and easily engage with your business. 2. Get in on the video frenzy. According to a recent Forbes study, 80% of executives said they were watching more online video today than they were a year ago. Sixty-five percent said they have even visited a vendor’s website directly after watching one of their videos. With the coming updates of technology, experts expect 2017 to explode as the year of the video. Make sure your business is in on the action by using video media to market, inform and promote your products or services. 3. Focus on intersectionality. If 2016 could be summed up in one word, it would probably be diversity—lack thereof and promotion for. With 2017 just around the corner, diversity and how different issues intersect in the workplace is only going to continue to grow. Your business can use this new year as an opportunity to focus its efforts on current issues related to class, race, sexism, ableism, heterosexism, xenophobia and...