15 Reasons Your Business Needs Online Reviews

15 Reasons Your Business Needs Online Reviews

Are you looking for ways to generate trust and increase sales? Want to know how online reviews can help? Broadly share the stats you need to know in this infographic. They break things down into the following categories: Reviews drive customers Reviews build trust You have to ask for them Reviews increase sales Check out the infographic for more...
MARKETING MONDAY – 5 Key Mail Piece Design Elements

MARKETING MONDAY – 5 Key Mail Piece Design Elements

5 Key Mail Piece Design Elements Images — These are extremely important. Images that are emotionally compelling work really well. Facial images stand out and our eyes are naturally drawn to them, so use faces if possible. You can also use images that are iconic and easily recognizable; our eyes and attentions are drawn to familiar images. You need to make sure that you are using images that are consistent with your brand and your message. Fonts — These are commonly overlooked in direct mail marketing. Not all fonts are the same. When you use interesting or unique fonts, you draw people in. Be careful about using too many different fonts. Your mail piece can look cluttered with too many fonts. The same goes for font sizes, try not to use more than three sizes throughout your mail piece. Layout — The layout of your mail piece is crucial to response rates. You need to make sure you include white space so that the layout is not cluttered and overwhelming. Images and concise copy need to flow together in sync with each other. Depending on the type of mail piece you may need more than one image, so make sure they work together and do not clash. Do not place wording over the top of images, it will be ignored. Copy — Keep in mind that people find it easier to read copy that starts on the outer left edge and reads into the center. They pay less attention to copy that starts in the center and reads to the right edge. Make sure you are concise and use common language without acronyms....
How to Improve the Performance of Your B2B Content Marketing Strategy

How to Improve the Performance of Your B2B Content Marketing Strategy

Clutch recently released a report where they surveyed over 380 employees who’d read business content within the last week. The report sought to discover how B2B audiences interact with business content online, and the findings illustrate the importance of SEO and content marketing, with notes that can be used to tweak or revise a B2B content marketing strategy. As any content marketer knows, strategies need thorough testing and analyzing. For those who have poor performing B2B content marketing campaigns, here are some key takeaways and advice based on the newly reported statistics on how B2B audiences behave. Revise website, blog, and social SEO strategy Marketers know that – though sometimes claimed otherwise – SEO is still very much alive, and forms a critical part of any campaign. For B2B marketers that aren’t seeing results, a first place to examine might be your SEO strategy. According to the report, B2B audiences most frequently encounter business-related content through search engines (87%) and social media (85%). Where companies place on page one of Google really matters, so it’s important to look at your keywords of focus, and ensure you rank for industry topics. Furthermore, social media is essential – even for B2B products. Three-fourths (75%) of B2B audiences frequently engage with business content on company websites – but they also have to find the company website first, which, again, underlines how critical SEO can be. Furthermore, according to Google, 89% of B2B buyers begin their purchasing process through search. The numbers show that B2B marketers that aren’t making an effort to get their company onto the first page of Google results for strategic...
MARKETING MONDAY- Why Your Business Needs to Consider a Website Redesign

MARKETING MONDAY- Why Your Business Needs to Consider a Website Redesign

Is your business website due for a refresh? We’re now in the last part of 2018, with 2019 just around the corner, so it could be the exact right time to start considering your next strategic update. If a website refresh had crossed your mind, this infographic from Empirical Designs might help. In it, the ED team outline a range of considerations in relation to why you might need to change things up. Here’s a quick summary of the key considerations: Your website looks outdated Your website lacks mobile functionality Your website loads slowly Your website creates a poor user experience Your website is not converting visitors into leads Your website is not secure Your website lacks features that give you flexibility and control Your website lacks a content marketing strategy Your website needs to match your branding Check out the infographic for more...
MARKETING MONDAY – How to Use Direct Mail in the Modern Marketing Mix

MARKETING MONDAY – How to Use Direct Mail in the Modern Marketing Mix

Far from dead, direct mail marketing gets a higher response rate than it did more than a decade ago. Here’s how marketers can take advantage​. Many marketers have long awaited the death of direct mail. Surely it couldn’t last much longer, they thought; after all, smartphones, video marketing and social media have all become vastly popular. Why would consumers still want to get physical mail? Neil O’Keefe, senior vice president of marketing and content at the Data & Marketing Association, says that marketers began questioning direct mail’s endurance in 2007. That year, Statista reports that smartphone sales jumped 70% from the previous year to $8.7 billion. At the same time, the volume of mail sent through the U.S. Postal Service began to plummet: In 2006, people in the U.S. sent 213.1 billion pieces of mail, according to USPS; by 2017, they were sending 149.5 billion pieces each year, a 29.9% decline. By this point, smartphone sales had reached $55.6 billion. The price of postage and paper had skyrocketed, as did the number of internet users—everything seemed to hammer a nail into direct mail’s coffin. But a strange thing has happened in marketing: Direct mail response rates have risen in the past 10 years. The DMA’s 2017 Response Rate Report finds that the response rate for mail sent to people on house lists (subscribers who opted in to mail) was 5.1% for the year, and the response rate for prospect lists (potential clients) was 2.9%. These numbers are up from 2003, when house lists drew a response of 4.4% and prospect lists a response of 2.1%. And even though online...
MARKETING MONDAY – 5 Reasons Why You Should Hire A Digital Marketing Consultant

MARKETING MONDAY – 5 Reasons Why You Should Hire A Digital Marketing Consultant

Companies with established marketing teams may be too deep in the weeds to realize where their weakness lie. Consequently, they risk losing market share to competitors who regularly recruit outside help to spot marketing inefficiencies and improve existing processes. To grow your business, consider hiring a digital marketing agency or consultant who can enhance your current marketing initiatives or build and execute a complete marketing strategy from scratch. Not convinced? Below are five reasons why you should retain a digital marketing expert. Consultants audit and improve current and former campaigns In-house marketers are not always honest to themselves. When critiquing their performance, they may overlook important details that are the root failures of a certain strategy. Because they are so involved in fulfilling day-to-day responsibilities, they might not have enough energy or time to step back and take a look at how each campaign and their overall marketing strategy impacts the organization long-term. To improve existing marketing initiatives, recruit a marketing consultant who can ask hard questions about your digital marketing strategy. Consultants are advantageous because they offer a third-party perspective on what is good and bad about the marketing tactics you pursue and their execution. Have the consultant audit the work that has been done and the processes your marketing team takes to complete certain tasks. A good digital marketing consultant can point out flaws that affect your marketing team’s efficiency and provide suggestions to speed up productivity. Furthermore, consultants with deep experience in your industry can offer specialized expertise and help you better communicate with customers to achieve more of your goals. Consultants can train marketers on...