MARKETING MONDAY – 2017 State of Digital Marketing

MARKETING MONDAY – 2017 State of Digital Marketing

Search Engine Journal recently launched the 2017 State of Digital Marketing to find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing. Some of the most interesting findings were broken down into the handy infographic below. Among them were statistics on PPC spending — which ranges from $50 to $5,000 — and data showing that Facebook is still the preferred social media channel for 62% of marketers. Want to know where things stand in other areas of digital marketing? Read on to learn more. https://blog.hubspot.com/marketing/2017-state-of-digital-marketing?utm_content=buffer3e402&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer#sm.0001efhcna19e6d6yzk3w1hiepik0  ...
MARKETING MONDAY – Direct Mail is Marketing’s Workhorse

MARKETING MONDAY – Direct Mail is Marketing’s Workhorse

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69 percent of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.”  Learn more in Target Marketing’s article below.   Direct Mail Is Marketing’s Workhorse  ...
MARKETING MONDAY – Physical advertisements have a pronounced effect on consumer decision-making

MARKETING MONDAY – Physical advertisements have a pronounced effect on consumer decision-making

Study The U.S. Postal Service Office of Inspector General partnered with the Center for Neural Decision Making at Temple University’s Fox School of Business to study the power of print and digital advertisements. Together, they found participants spent more time with physical advertisements, showed more desire for a product seen in print and were more stimulated by physical ads than by their digital counterparts. The Results Physical advertisements were proven to have more influence than digital ads in a number of ways. Not only did participants spend more time with physical ads, they also remembered them more quickly and confidently. Physical ads also elicited a stronger emotional response than their digital counterparts and, overall, had a longer-lasting impact. This means physical ads are particularly effective in two stages of the consumer journey: exposure to information and retrieval of information. Conclusion What does this mean for marketing decision-makers? A few things. Digital media is both cost-effective and the fastest way to communicate an idea to customers. Stakeholders should use these digital ads when looking to gain attention and quickly deliver their message. However, print materials like direct mail, billboards and magazine ads have a more pronounced emotional effect on consumers. Both mediums have their advantages. The most effective campaigns will use both in combination to create the most potent marketing mix.   Source: United States Postal...
MARKETING MONDAY – Marketing Terms

MARKETING MONDAY – Marketing Terms

Does “marketing speak” sound like a foreign language to you? Not sure what terms like on-page SEO, call to action, long tail keywords, responsive and bounce rate mean? Take a look at this informative HubSpot article on marketing terms that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth and what they mean....