MARKETING MONDAY – What are your customers looking for on your website?

MARKETING MONDAY – What are your customers looking for on your website?

Does your web page give your users the information they are looking for? Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. Once on a company’s homepage, 64% of visitors want to see the company’s contact infomation. Once on a company’s homepage, 52% of visitors want to see “about us”...
MARKETING MONDAY – Using Customer Testimonials

MARKETING MONDAY – Using Customer Testimonials

Testimonials are a type of review and social proof.  A recent article from the Content Marketing Institute, 9 Strategies for Using Customer Testimonials in Your Content, discusses how to leverage testimonials in your content and other marketing materials and also how to get them and present them for maximum impact.  Read it...
MARKETING MONDAY – 2017 State of Digital Marketing

MARKETING MONDAY – 2017 State of Digital Marketing

Search Engine Journal recently launched the 2017 State of Digital Marketing to find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing. Some of the most interesting findings were broken down into the handy infographic below. Among them were statistics on PPC spending — which ranges from $50 to $5,000 — and data showing that Facebook is still the preferred social media channel for 62% of marketers. Want to know where things stand in other areas of digital marketing? Read on to learn more. https://blog.hubspot.com/marketing/2017-state-of-digital-marketing?utm_content=buffer3e402&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer#sm.0001efhcna19e6d6yzk3w1hiepik0  ...
MARKETING MONDAY – Direct Mail is Marketing’s Workhorse

MARKETING MONDAY – Direct Mail is Marketing’s Workhorse

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69 percent of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.”  Learn more in Target Marketing’s article below.   Direct Mail Is Marketing’s Workhorse  ...