MARKETING MONDAY – Email Marketing vs Social Media

MARKETING MONDAY – Email Marketing vs Social Media

  There is a heated debate inside marketing circles right now about whether email marketing (EM) or social media marketing (SMM) is a better option when it comes to focusing your marketing efforts.  Recent research suggests that the question in and of itself may be steering you in the wrong...
MARKETING MONDAY – Special Occasions

MARKETING MONDAY – Special Occasions

Don’t forget about large attractions or special events being held in your area.  They bring in many local folks that might not know about your business. Find local events and community gatherings like parades to create awareness for your business.  See if you can rent a booth or be part of sponsorship...
MARKETING MONDAY – Brand Promise

MARKETING MONDAY – Brand Promise

A sign should always be neat and bright and should convey the promise of your brand, convey the high standards of your business, your differentiation.  A sign board that is damaged or smudged may fail to convey your brand.
MARKETING MONDAY – 7 Essentials for Any 2018 Digital Marketing Strategy

MARKETING MONDAY – 7 Essentials for Any 2018 Digital Marketing Strategy

7 Essentials for Any 2018 Digital Marketing Strategy Digital marketing strategy is crucial to most modern businesses. Is yours following these best practices? In today’s tech landscape, a solid digital marketing strategy has become the CMO’s new bread and butter; the only question now is how to best serve it up. Your business’s success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth. Traditional online advertising is a thing of the past. Why? Bottom line, it’s more annoying than effective. One study found that 18- to 34-year-olds are likely to ignore online banner and digital ads more than those on TV and radio or in newspapers. What’s more, 54 percent of internet users don’t click on banner ads simply because they don’t trust them. It’s now a CMO’s job to stay ahead of the digital marketing curve, keep up-to-date on trends, and break through the clutter. Here are seven tips to optimize your digital marketing strategy. 1. Prioritize customer needs over bells and whistles. While your team is consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. “When building a brand online, too many people rush to buy ads and acquire traffic to drive revenues by brute force,” says Tony Delmercado, co-founder and COO of Hawke Media. “Small efficiency improvements in conversion rates, email capture, and retargeting can pay huge dividends — tighten up the mouse trap first, then buy eyeballs. You’ll acquire and retain customers more cost-efficiently and keep money in your coffers for higher-risk marketing...