MARKETING MONDAY – The 6 Musts of a Successful Holiday Marketing Campaign

MARKETING MONDAY – The 6 Musts of a Successful Holiday Marketing Campaign

Fall is upon us, with the holidays waiting right around the corner. Holidays are a perfect time to connect with your prospects and celebrate those feelings of camaraderie, gratitude and interconnectedness. Marketers can leverage these feelings to deeply engage with their customers on an emotional level and build trust and credibility. The holidays are a popular time to market, so it’s important to put a lot of thought into your holiday marketing campaign. You want to appeal to everyday emotions while also standing out from the crowd. There’s a lot of spending that occurs during the holidays — the trick is to get your customers to spend with you and not your competitors. Here are six musts of a successful holiday marketing campaign: 1. Plan a personalized campaign. Instead of hoping your customers will be seen with your products and spread the word, why not take the next step and let them physically insert themselves into your ad? OfficeMax saw an enormous boon using this strategy with the “Elf Yourself” social-media campaign. The site drew 193 million visits and continues to evolve with new characters, dances and animated graphics.  Personalize your own ad campaign by allowing customers to get involved and put themselves in the mix. The more innovative and fun the experience is, the more likely they are to share it on social media and beyond. 2. Get your staff involved. Studies show there is only a 2 to 8 percent overlap between employee and company social networks. In other words, getting your staff involved can exponentially boost your marketing campaign’s effectiveness. Some companies feature their staffs directly in commercials, while others simply encourage their...
MARKETING MONDAY – Create Content for Humans not Search Engines

MARKETING MONDAY – Create Content for Humans not Search Engines

Create Content for Humans not Search Engines When creating content for your website, blog, social mediate etc. it is important to produce content that interests your users. WHY? With advancement in machine learning, search engines and application are producing results aligned with human thinking and behavior, not just algorithms and keywords. WHAT’S THE BENEFIT? People will actually read your content People don’t amor your content because it ranks on Google.  They favor your content because it speaks to them and resonates with them. You will rank higher on search engines If online users favor your contact, Google will reward you and favor it too. Build trust with your audience People are looking for businesses run by real people they can trust.  If you sound like a robot, you’re not only not going to resonate with your audience; you’re going to look like you’re more interested in ranking on Google than you are in helping them out.   Source:...
MARKETING MONDAY – 5 Things to Not Do in Direct Mail

MARKETING MONDAY – 5 Things to Not Do in Direct Mail

5 Things to Not Do in Direct Mail Font The most important thing in your direct mail is the ability for your audience to read it. If they can’t read it, they throw it away. When considering what font to use, make sure that it is easily read. Do not pick what you consider a fun and whimsical font; it makes your copy hard to read. Let your design and images do the eye-catching work. Your copy’s job is to sell your product or service, not look decorative. Your font size matters, too, so make it larger. Lie Your direct mail should never lie to people or as some people put it, stretch the truth. Always be open and honest about your product or service. You may get a sale under false pretenses, but you will lose your reputation and business in the long run. Your customers and prospects expect better from you. There are plenty of ways to create direct mail that works without being shady. Old List Old data is bad data. People and businesses move all the time. If you have a list that is three years or older without having ever been cleaned, don’t use it. Beyond the fact that addresses change, people and their circumstances change, too. Sending to people who are not there or no longer interested is a waste of money. There are ways you can clean it up, or you can purchase a new list of similar people. Keeping your data fresh means that you can correctly target the people most interested in your product or service. No or Unclear Call-to-Action...
MARKETING MONDAY – What are your customers looking for on your website?

MARKETING MONDAY – What are your customers looking for on your website?

Does your web page give your users the information they are looking for? Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. Once on a company’s homepage, 64% of visitors want to see the company’s contact infomation. Once on a company’s homepage, 52% of visitors want to see “about us”...
MARKETING MONDAY – Using Customer Testimonials

MARKETING MONDAY – Using Customer Testimonials

Testimonials are a type of review and social proof.  A recent article from the Content Marketing Institute, 9 Strategies for Using Customer Testimonials in Your Content, discusses how to leverage testimonials in your content and other marketing materials and also how to get them and present them for maximum impact.  Read it...