MARKETING MONDAY – 5 Reasons Why You Should Hire A Digital Marketing Consultant

MARKETING MONDAY – 5 Reasons Why You Should Hire A Digital Marketing Consultant

Companies with established marketing teams may be too deep in the weeds to realize where their weakness lie. Consequently, they risk losing market share to competitors who regularly recruit outside help to spot marketing inefficiencies and improve existing processes. To grow your business, consider hiring a digital marketing agency or consultant who can enhance your current marketing initiatives or build and execute a complete marketing strategy from scratch. Not convinced? Below are five reasons why you should retain a digital marketing expert. Consultants audit and improve current and former campaigns In-house marketers are not always honest to themselves. When critiquing their performance, they may overlook important details that are the root failures of a certain strategy. Because they are so involved in fulfilling day-to-day responsibilities, they might not have enough energy or time to step back and take a look at how each campaign and their overall marketing strategy impacts the organization long-term. To improve existing marketing initiatives, recruit a marketing consultant who can ask hard questions about your digital marketing strategy. Consultants are advantageous because they offer a third-party perspective on what is good and bad about the marketing tactics you pursue and their execution. Have the consultant audit the work that has been done and the processes your marketing team takes to complete certain tasks. A good digital marketing consultant can point out flaws that affect your marketing team’s efficiency and provide suggestions to speed up productivity. Furthermore, consultants with deep experience in your industry can offer specialized expertise and help you better communicate with customers to achieve more of your goals. Consultants can train marketers on...
MARKETING MONDAY – Why Digital Marketing?

MARKETING MONDAY – Why Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.  How has your company adjusted its marketing activities to address this all important way to connect with...
MARKETING MONDAY – Guide to Google Analytics

MARKETING MONDAY – Guide to Google Analytics

If you own a business, you should probably be using Google Analytics. It’s one of the most important tools you can have for understanding and making the most of your website. In fact, estimates suggest that as many as 30 to 50 million websites use the free service, which simply requires a Google account to access. Once you see the wealth of information and insights at your fingertips, Analytics will quickly become your business’s online best friend. How many people are visiting the site? What channel brings them there? Which pages are the most and least popular? How long do users stay on the site?  No matter what question you have about your website’s performance, it’s likely that Google Analytics has the answer. The new knowledge will allow you to tweak your website’s layout and content over time, ensuring it becomes a powerful and effective tool for reaching your business objectives. Google Analytics can seem complicated and intimidating for a first time user. But with a solid foundation in the basics of Google Analytics, you’ll be able to progress to using its more advanced features as well. From setting goals to tracking conversions to generating reports, the possibilities it offers are almost endless. There are myriad ways that Google Analytics can improve your business’s online performance. Use this guide to help you get started and find your way around, then start transforming your visitor data into tangible success for your business. Source: Jennifer...
MARKETING MONDAY – Email Marketing vs Social Media

MARKETING MONDAY – Email Marketing vs Social Media

  There is a heated debate inside marketing circles right now about whether email marketing (EM) or social media marketing (SMM) is a better option when it comes to focusing your marketing efforts.  Recent research suggests that the question in and of itself may be steering you in the wrong...