Parker County Marketing Professionals Blog

MARKETING MONDAY – Valentine’s Day: Fall in Love with Your Business

Tomorrow is Valentine’s Day—a day of romance, togetherness and most importantly, love. Soon the air will be filled with the fresh scent of roses and delicious chocolate. But what does all that have to do with your business? In the humdrum life of the business world, it’s easy to get bogged down in things to be done, things being done and especially things that aren’t done yet. Sometimes we even forget why we got started in the first place. This Valentine’s Day, don’t let yourself forget the love you had in the beginning. Today, we’re going to talk about how you can fall in love with your business again. Network with new people. If you find yourself feeling stuck in the business life, it may be time to change up the circle of people you surround yourself with. Networking is an important part during any stage of a small business, but it can be especially vital when your business has hit a bit of a plateau. Try finding opportunities to meet, network and engage with new consumers and potential business partners. Interacting with a new group of energetic and motivated business professionals can give you just the right push to find your passion for your profession again. Work on your business; not just in. You’ve started up your small business, things took a running leap and now you’re not sure where to go from here. When you’re in the middle of running things, don’t forget to also focus on your business—remembering that first initial leap. Take time to plan big-picture items for your business. Where do you hope to... read more

MARKETING MONDAY – Goodie Bags

Offering a goodie bag is not exactly advertising (creating awareness of a product), and it’s not exactly marketing (creating demand for a product). What a goodie bag does best is help create goodwill toward your office or business. In business, goodwill is defined as “an intangible asset that provides a competitive advantage, such as a strong brand or reputation.” The value of goodwill can’t be underestimated. Goodwill is what keeps a customer loyal to a business, and what spurs them to recommend you to others. Goodie bags are especially common in the dental practice and can work to the dentist’s advantage in building Goodwill. “Look at everything they gave me at the dental office,” someone might tell a friend. “They really care about their... read more

MARKETING MONDAY – What is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.  Watch the following video from Search Engine Land for a quick overview of the... read more

MARKETING MONDAY – Signs are Cost-Effective Marketing Tools

For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and... read more

MARKETING MONDAY – 5 Suggestions to Stay Relevant in 2017

What do you plan to do to keep up with the trends of 2017? If you’re feeling unsure, check out these five suggestions for your business to stay relevant in the new year. 1. Take your SEO to the next level. 2017 is sure to be the year of search engine optimization. Recently, Google has updated their search engine algorithms to focus more heavily on responsive websites and sites which are heavily optimized for search engine rankings. If your business wants to stay up-to-date and current with consumers in 2017, focus your efforts on being search engine friendly. Potential customers will then be able to find you and easily engage with your business. 2. Get in on the video frenzy. According to a recent Forbes study, 80% of executives said they were watching more online video today than they were a year ago. Sixty-five percent said they have even visited a vendor’s website directly after watching one of their videos. With the coming updates of technology, experts expect 2017 to explode as the year of the video. Make sure your business is in on the action by using video media to market, inform and promote your products or services. 3. Focus on intersectionality. If 2016 could be summed up in one word, it would probably be diversity—lack thereof and promotion for. With 2017 just around the corner, diversity and how different issues intersect in the workplace is only going to continue to grow. Your business can use this new year as an opportunity to focus its efforts on current issues related to class, race, sexism, ableism, heterosexism, xenophobia and... read more

MARKETING MONDAY – Employee Recognition

Recognizing your employees exceptional excellence is the best way to motivate, inspire and increase future productivity of your sales force. An award that can be proudly displayed will be a source of pride for the recipient and is also is a great way to motivate all of your employees. Awards can be a simple plaque or a valuable piece of art. The point is to recognize and thank the productivity and hard work of your... read more

MARKETING MONDAY – Mobile Marketing: 2017 Business Trends

When it comes to marketing for your small business, it pays to be ahead of the curve. 2016 is coming to a close, and 2017 is just around the corner. The holiday season will soon be here and gone, and you need to be prepared for the next step in your marketing campaign. How can your company get a jump start on the New Year? Check out these mobile marketing trends for 2017 that your small business can take advantage of today. Responsive is where it’s at. The greatest marketing trend of 2017: a responsive website design. Responsiveness means a site automatically adjusts its viewing options to fit the screen it’s on; for example, a computer screen versus a cell phone screen. A responsive website will shrink down its content automatically to easily be viewed and managed on whatever source it’s being viewed on. For your small business moving in to 2017, be sure your website and online marketing materials are all responsive and mobile-friendly. Now more than ever consumers are viewing, researching and purchasing materials from their cellular devices. In addition, the search platform Google is implementing favorable searches geared towards those websites with responsive design; meaning, if your website is responsive, the more likely you are to show up at the top of a search engine list. Keep your small business at the top of consumers’ lists by going responsive. Pay online and skip the line. With an online responsive design comes integrated online payments for your small business website. More than ever, consumers are feeling more comfortable using online payment options. For your marketing efforts, an... read more

MARKETING MONDAY – Ordering High Tech Promotional Items

If you are thinking of ordering high tech items, especially USB flash drives, please be aware that the Chinese New Year begins Jan 28 and runs through Feb. Any overseas products will be impacted by this.  Ordering now will help with delivery times as well as keep pricing down.  There are always shortages with the new year and ordering now will insure your order ships in a timely fashion with standard... read more

MARKETING MONDAY – Exterior Signs

The most commonly used sign is the exterior sign. It can be ground-mounted or building-mounted. Ground-mounted signs can take on a variety of shapes and sizes, and are typically mounted near a road to attract the attention of passing motorists. Building-mounted signs are attached to the place of business and may be useful in areas where foot traffic is prevalent, such as a downtown shopping area.... read more