Parker County Marketing Professionals Blog

MARKETING MONDAY – Physical advertisements have a pronounced effect on consumer decision-making

Study The U.S. Postal Service Office of Inspector General partnered with the Center for Neural Decision Making at Temple University’s Fox School of Business to study the power of print and digital advertisements. Together, they found participants spent more time with physical advertisements, showed more desire for a product seen in print and were more stimulated by physical ads than by their digital counterparts. The Results Physical advertisements were proven to have more influence than digital ads in a number of ways. Not only did participants spend more time with physical ads, they also remembered them more quickly and confidently. Physical ads also elicited a stronger emotional response than their digital counterparts and, overall, had a longer-lasting impact. This means physical ads are particularly effective in two stages of the consumer journey: exposure to information and retrieval of information. Conclusion What does this mean for marketing decision-makers? A few things. Digital media is both cost-effective and the fastest way to communicate an idea to customers. Stakeholders should use these digital ads when looking to gain attention and quickly deliver their message. However, print materials like direct mail, billboards and magazine ads have a more pronounced emotional effect on consumers. Both mediums have their advantages. The most effective campaigns will use both in combination to create the most potent marketing mix.   Source: United States Postal... read more

MARKETING MONDAY – Set Up Charges

I am always getting the questions about Set Up Charges.  Let me take this opportunity to explain set up charges. The set up charge is what the manufacturer charges to make the plate to imprint your branded product. Think of it as a stencil. The “stencil” is created for the design/wording you selected for your promotional product. It is made for the specific size  of the item to be imprinted so virtually every product could have different requirements for the imprint area and thus a different “stencil”. If you are adding multiple colors to the imprint, a separate stencil would have to be made for each of those colors. That is why there may be multiple set up charges for a single product. As more and more customers are wanting full color imprints, we are starting to see some different options that allow for full color imprinting without multiple set up charges.  Talk to your Professional Promotional Product Specialist  to discuss your needs and options. Here is an example of an item that can have a full color imprint. The full color item has a bit higher per piece price than the one color but the set up charge is the same.... read more

MARKETING MONDAY – Marketing Terms

Does “marketing speak” sound like a foreign language to you? Not sure what terms like on-page SEO, call to action, long tail keywords, responsive and bounce rate mean? Take a look at this informative HubSpot article on marketing terms that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth and what they mean.... read more

MARKETING MONDAY – Golf season is in full swing!

Golf season is in full swing! This is a great time to sponsor a charity golf tournament. Sponsoring a tournament gives you positive exposure in the community and an opportunity to increase visibility for your company’s brand. If you are not a major sponsor, look at being a hole sponsor or simply put items in a ditty bag giveaway. Any way you approach this golf season, approach it as a way to gain goodwill and advertise your business or service.   Keep your brand in front of golfers for many rounds to come. A golf towel is an appreciated gift for any tournament.  Your company or event logo can be woven directly into the loops of the jacquard towel. Hook and grommet are included at the corner, convenient for keeping it in plain sight at all... read more

MARKETING MONDAY – Off-Premises Signage

Signs can be effective for off-premises use. Strategically placed billboards can convey a concise message to passing motorists. You can also place magnetic signs on the side of your vehicle to serve as a form of mobile advertising as well as pay other motorists to place signs on their own vehicles for additional... read more

MARKETING MONDAY – Valentine’s Day: Fall in Love with Your Business

Tomorrow is Valentine’s Day—a day of romance, togetherness and most importantly, love. Soon the air will be filled with the fresh scent of roses and delicious chocolate. But what does all that have to do with your business? In the humdrum life of the business world, it’s easy to get bogged down in things to be done, things being done and especially things that aren’t done yet. Sometimes we even forget why we got started in the first place. This Valentine’s Day, don’t let yourself forget the love you had in the beginning. Today, we’re going to talk about how you can fall in love with your business again. Network with new people. If you find yourself feeling stuck in the business life, it may be time to change up the circle of people you surround yourself with. Networking is an important part during any stage of a small business, but it can be especially vital when your business has hit a bit of a plateau. Try finding opportunities to meet, network and engage with new consumers and potential business partners. Interacting with a new group of energetic and motivated business professionals can give you just the right push to find your passion for your profession again. Work on your business; not just in. You’ve started up your small business, things took a running leap and now you’re not sure where to go from here. When you’re in the middle of running things, don’t forget to also focus on your business—remembering that first initial leap. Take time to plan big-picture items for your business. Where do you hope to... read more

MARKETING MONDAY – Goodie Bags

Offering a goodie bag is not exactly advertising (creating awareness of a product), and it’s not exactly marketing (creating demand for a product). What a goodie bag does best is help create goodwill toward your office or business. In business, goodwill is defined as “an intangible asset that provides a competitive advantage, such as a strong brand or reputation.” The value of goodwill can’t be underestimated. Goodwill is what keeps a customer loyal to a business, and what spurs them to recommend you to others. Goodie bags are especially common in the dental practice and can work to the dentist’s advantage in building Goodwill. “Look at everything they gave me at the dental office,” someone might tell a friend. “They really care about their... read more

MARKETING MONDAY – What is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.  Watch the following video from Search Engine Land for a quick overview of the... read more