Parker County Marketing Professionals Blog

MARKETING MONDAY – American Made Products

“Given a choice between a product made in the U.S. and…one made abroad, 78 percent of Americans would rather buy American.”  -Survey by the Consumer Reports National Research Center. Ask your Promotional Product Specialist to show you American Made Products. Sometimes they may have a higher price point but keep these points in mind. ·     Helps create and keep jobs while maintaining a strong economy ·     Provides reliable safety and compliance measures ·     Reduces the US trade deficit and reduces borrowing from foreign countries ·     Allows for shorter delivery times and savings in shipping and customs ·     Provides better quality control, allowing a high level of guarantee ·     Maintains high-level environmental pollution controls ·     Displays your patriotism and pride, creating goodwill with gift... read more

MARKETING MONDAY – Do Outside Billboards Work?

Do Outside Billboards Work? Forbes study showed that 71% of us “often look at the messages on roadside billboards (traditional and digital combined) and more than one-third (37%) report looking at an outdoor ad each or most of the time they pass one.” As to exactly what information we are gleaning from a billboard varies as according to the study more than half of billboard viewers aged 18 or older have… Learned about an event they were interested in attending (58%) Learned about a restaurant they later visited (58%) Talked about something funny they saw (56%) on a roadside billboard Been reminded to tune into a TV program (33%) or a radio station (44%) Noted a phone number (26%) or Web site address (28%) written on an outdoor... read more

MARKETING MONDAY – 5 Reasons Why You Should Hire A Digital Marketing Consultant

Companies with established marketing teams may be too deep in the weeds to realize where their weakness lie. Consequently, they risk losing market share to competitors who regularly recruit outside help to spot marketing inefficiencies and improve existing processes. To grow your business, consider hiring a digital marketing agency or consultant who can enhance your current marketing initiatives or build and execute a complete marketing strategy from scratch. Not convinced? Below are five reasons why you should retain a digital marketing expert. Consultants audit and improve current and former campaigns In-house marketers are not always honest to themselves. When critiquing their performance, they may overlook important details that are the root failures of a certain strategy. Because they are so involved in fulfilling day-to-day responsibilities, they might not have enough energy or time to step back and take a look at how each campaign and their overall marketing strategy impacts the organization long-term. To improve existing marketing initiatives, recruit a marketing consultant who can ask hard questions about your digital marketing strategy. Consultants are advantageous because they offer a third-party perspective on what is good and bad about the marketing tactics you pursue and their execution. Have the consultant audit the work that has been done and the processes your marketing team takes to complete certain tasks. A good digital marketing consultant can point out flaws that affect your marketing team’s efficiency and provide suggestions to speed up productivity. Furthermore, consultants with deep experience in your industry can offer specialized expertise and help you better communicate with customers to achieve more of your goals. Consultants can train marketers on... read more

MARKETING MONDAY – Custom Hang Tags

Custom Hang Tags are a great way to tell your company’s story along with your product.  They help increase brand awareness, add essential product information and display logos.  Suggested Uses:  Clothing and Apparel Retail Products Merchandise Tags Special Promotions Event Invitations  Gift... read more

MARKETING MONDAY – Using Promotional Products to Grow Your Business

How can Promotional Products work to grow a business?  Below is a case study that shows how one bank used Promotional Products to grow their business and meet the growth goal that was established in their marketing plan. Description: Auto Safety Kit Industry: Banking What it was purchased for: A gift that was not gender specific and was useful and could be branded and had a high-perception of value. How it was distributed: The bank wanted to set-up an incentive gift to give to new depositors who opened a new account at the bank for over $1,000.00. They were looking for an item that would be useful and a gift that would have a high perceived value. The gift had to be one that would work for both men and women. The bank had established a budget of $20.00 per item. The bank projected that over a 2 month period they would set a goal of 200 new accounts. This item would need to have the bank logo on it. By working with the banks Promotional Product Professional they found a product that addressed all the parameters that had been set-forth by the bank. Result or ROI: The bank was able to achieve their goal of 200 new depositors in less than the 2 month time period they had... read more

MARKETING MONDAY – Why Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.  How has your company adjusted its marketing activities to address this all important way to connect with... read more

MARKETING MONDAY – Put your brand in your prospect’s hand

Dr. Jeffrey Lant introduced us to the “Rule of Seven”.  This “rule” states that to penetrate a buyer’s mind and make a significant penetration in a given market, you have to contact a prospect a minimum of seven times within an 18-month period. In the world of mass media advertising, advertisers are urged to repeat the same ad over and over in order to achieve significant penetration. In the world of promotional product advertising, it’s necessary to simply hand a targeted prospect one carefully chosen, highly-useful, long-lasting, quality product. That product will be a reminder of your client’s brand over and over. As an example: A high end, quality pen will be used 64 times per month, garnering 363 impressions per month for generations. This daily writing tool not only will help you penetrate your prospect’s mind; but, you have literally put your brand in the prospect’s hand. The choice is simple. Your  can run a minimum of seven expensive display ads or broadcast commercials or you can place a useful, long lasting, quality  pen in the hands of your... read more

MARKETING MONDAY – Guide to Google Analytics

If you own a business, you should probably be using Google Analytics. It’s one of the most important tools you can have for understanding and making the most of your website. In fact, estimates suggest that as many as 30 to 50 million websites use the free service, which simply requires a Google account to access. Once you see the wealth of information and insights at your fingertips, Analytics will quickly become your business’s online best friend. How many people are visiting the site? What channel brings them there? Which pages are the most and least popular? How long do users stay on the site?  No matter what question you have about your website’s performance, it’s likely that Google Analytics has the answer. The new knowledge will allow you to tweak your website’s layout and content over time, ensuring it becomes a powerful and effective tool for reaching your business objectives. Google Analytics can seem complicated and intimidating for a first time user. But with a solid foundation in the basics of Google Analytics, you’ll be able to progress to using its more advanced features as well. From setting goals to tracking conversions to generating reports, the possibilities it offers are almost endless. There are myriad ways that Google Analytics can improve your business’s online performance. Use this guide to help you get started and find your way around, then start transforming your visitor data into tangible success for your business. Source: Jennifer... read more

MARKETING MONDAY – The Power of Direct Mail

Following is a great article on the power of direct mail from Target Marketing. Because direct mail is the little engine that could for your marketing funnel, it can sustain you through troubled times. Direct mail is most powerful when used in a long-term, multi-touch plan. The average prospect needs to see your mail piece seven to 10 times before buying from you. So a well-planned direct mail program includes multiple drops with various mailers and postcards. Then once the prospect makes a purchase from you, you move the consumer into your customer retention mail program. These types of programs are extremely effective and can be counted on to consistently generate sales.  See the full article from Target Marketing here – How Direct Mail Is Your Little Engine That Could.   “Mailboxes in ivy,” Creative Commons license. | Credit: Flickr by Ryan McFarland... read more

MARKETING MONDAY – Promotional Items for Events

Every day you hear about a new endurance race, music festival, art festival or community event. Today’s consumers expect brands to reach them on a personal level. What better way to connect with consumers at these events than with promotional products? If you are targeting young professionals who are interested in physical fitness, maybe a local fun run would be a great opportunity to promote your business. A good promotional item would be a pair of custom socks, custom shoe laces or lighted attachments for tennis shoes branded with your business name and... read more

MARKETING MONDAY – Outdoor Signage

Your business signs tell the customer a lot about you. If your signs are clean and well-maintained, customers will have positive expectations about your business. Your signs should do more than announce where you are. They should create anticipation on the part of the customer. Source... read more

MARKETING MONDAY – Can a Company Store work for your business?

Can a Company Store work for your business? If your business has multiple sales representatives that want branded items but you want to insure the quality, integrity of your logo and color matches, it may be a good fit. How it works: A company selects certain products, ranging from pens to wearables, that are put on a website that employees can access. From that website they can purchase the “approved” items, pay for them and have them shipped directly to the sales representative.  Easy and you know that your logo and brand is not placed on something that does not represent your company.... read more