Parker County Marketing Professionals Blog

MARKETING MONDAY – Choosing a Sign Company

Need a sign? A friend says “I know a guy”. Well much more goes into sign creation then just painting some wood and putting it on the side of your building. Getting that valuable sign is a matter of locating and working with a good sign company. They will help you analyze your building and needs, understand the potential revenue you might generate, discuss legal and zoning issues, get the permits, and help design and then install the sign. Be sure you check that the company is licensed, insured, has references, and registered with your city.... read more

MARKETING MONDAY – Do I even need a sign for my business?

Think about fast food restaurants – McDonald’s for instance. They always have big, bold signs, right? In fact, McDonald’s spends, on average, $40,000 on signage for every store. Why? Because studies have shown that that $40,000 can generate up to $600,000 in sales. A recent survey (over 10 years) of businesses who had installed a new sign looked at the source of new customers. 45% of those new customers said they came into the business for the first time because of the sign.   Source: Steve Strauss USA... read more

MARKETING MONDAY – Using Customer Testimonials

Testimonials are a type of review and social proof.  A recent article from the Content Marketing Institute, 9 Strategies for Using Customer Testimonials in Your Content, discusses how to leverage testimonials in your content and other marketing materials and also how to get them and present them for maximum impact.  Read it... read more

MARKETING MONDAY – Signs: Essential Component of Marketing Strategy

Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is... read more

MARKETING MONDAY – Un-think how you think about BEACH TOWELS

BEACH TOWEL promotions are highly successful programs for any industry, organization or club. Long lasting impressions- Beach towels last an average of 15 years Versatile – Beach towels make a great gift for men and women of all ages Messaging- Beach towels have the largest imprint areas of virtually all promotional items Easy to order- Unlike wearables, no sizing is required. One size truly fits all Visibility- Your Brand and Message will be seen every time the towel is used at the pool or beach by hundreds of potential customers. Not near a beach? 80% of promotional beach towels are shipped to office buildings, hospitals, schools and other destinations nowhere near the coast. Talk to Branded Corporate Services about how beach towels can work for your next... read more

MARKETING MONDAY – 2017 State of Digital Marketing

Search Engine Journal recently launched the 2017 State of Digital Marketing to find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing. Some of the most interesting findings were broken down into the handy infographic below. Among them were statistics on PPC spending — which ranges from $50 to $5,000 — and data showing that Facebook is still the preferred social media channel for 62% of marketers. Want to know where things stand in other areas of digital marketing? Read on to learn more.  ... read more