Parker County Marketing Professionals Blog

MARKETING MONDAY – Signs: Essential Component of Marketing Strategy

Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is... read more

MARKETING MONDAY – Un-think how you think about BEACH TOWELS

BEACH TOWEL promotions are highly successful programs for any industry, organization or club. Long lasting impressions- Beach towels last an average of 15 years Versatile – Beach towels make a great gift for men and women of all ages Messaging- Beach towels have the largest imprint areas of virtually all promotional items Easy to order- Unlike wearables, no sizing is required. One size truly fits all Visibility- Your Brand and Message will be seen every time the towel is used at the pool or beach by hundreds of potential customers. Not near a beach? 80% of promotional beach towels are shipped to office buildings, hospitals, schools and other destinations nowhere near the coast. Talk to Branded Corporate Services about how beach towels can work for your next... read more

MARKETING MONDAY – 2017 State of Digital Marketing

Search Engine Journal recently launched the 2017 State of Digital Marketing to find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing. Some of the most interesting findings were broken down into the handy infographic below. Among them were statistics on PPC spending — which ranges from $50 to $5,000 — and data showing that Facebook is still the preferred social media channel for 62% of marketers. Want to know where things stand in other areas of digital marketing? Read on to learn more.  ... read more

MARKETING MONDAY – Direct Mail is Marketing’s Workhorse

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69 percent of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.”  Learn more in Target Marketing’s article below.   Direct Mail Is Marketing’s Workhorse  ... read more

MARKETING MONDAY-Promotional Products – Powerful Marketing Tool

Promotional products are useful tangible items imprinted with an advertiser’s name, logo or message designed to increase brand awareness among consumers. Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.... read more

MARKETING MONDAY – Physical advertisements have a pronounced effect on consumer decision-making

Study The U.S. Postal Service Office of Inspector General partnered with the Center for Neural Decision Making at Temple University’s Fox School of Business to study the power of print and digital advertisements. Together, they found participants spent more time with physical advertisements, showed more desire for a product seen in print and were more stimulated by physical ads than by their digital counterparts. The Results Physical advertisements were proven to have more influence than digital ads in a number of ways. Not only did participants spend more time with physical ads, they also remembered them more quickly and confidently. Physical ads also elicited a stronger emotional response than their digital counterparts and, overall, had a longer-lasting impact. This means physical ads are particularly effective in two stages of the consumer journey: exposure to information and retrieval of information. Conclusion What does this mean for marketing decision-makers? A few things. Digital media is both cost-effective and the fastest way to communicate an idea to customers. Stakeholders should use these digital ads when looking to gain attention and quickly deliver their message. However, print materials like direct mail, billboards and magazine ads have a more pronounced emotional effect on consumers. Both mediums have their advantages. The most effective campaigns will use both in combination to create the most potent marketing mix.   Source: United States Postal... read more