Parker County Marketing Professionals Blog

MARKETING MONDAY – Signs are a cost-effective form of marketing

For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers. Source: Small... read more

MARKETING MONDAY – Postage Rates Increase in January

The U.S. Postal Service has proposed new postage rates to be implemented on Sunday, January 21, 2018, subject to approval by the Postal Regulatory Commission (PRC). Listed below are the highlights of the proposed 2018 USPS rate increase for customers buying postage online: First Class Mail Letters The rate for a First Class Mail Letter (1 oz.) for postage purchased at the Post Office is increasing by one cent to $0.50 from $0.49. If you print postage online (via Stamps.com), the Metered Mail rate will continue to receive a 3 cent discount off the Post Office price, with rates increasing to $0.47 in 2018 from $0.46 in 2017. Each additional ounce will cost an extra $0.21 (no change from 2017). The rate for a First Class Mail Flats/Large Envelope is increasing by two cents to $1.00 (1 oz.) and postcards are increasing by one cent to $0.35 in 2018.   Priority Mail Express (Commercial Base Pricing) Overall, prices for Priority Mail Express will increase by 3.9%. A 1 lb. package going to Zone 8 using Priority Mail Express will cost $35.04 in 2018 compared to $33.76 currently. Priority Mail Express Flat Rate (Commercial Base Pricing) Priority Mail Express Flat Rate Envelopes will also see a rate increase in 2018. The increases vary depending on the type of envelope, ranging from $0.80 to $0.82 per envelope. Priority Mail (Commercial Base Pricing) Priority Mail will see an average increase of 6.2%. A 1 lb. package going to Zone 8 using Priority Mail will cost $7.76 in 2018 compared to $7.25 currently. Priority Mail Flat Rate Boxes & Envelopes (Commercial Base Pricing) Postage rates for Priority Mail Flat Rate Boxes as well as Flat Rate Envelopes will increase in 2018. The... read more

MARKETING MONDAY –

It’s the time of year to think Promotional Products. You want to thank your valued clients, Board members and employees, Promotional products are the perfect answer. Promotional product have value and are a great way to keep your business in your customers mind for the coming year. Gifts can range in value but all have the same message. Thank you for supporting us through the year. A thoughtful gift set that keeps your brand in your customers hand. Includes (2) 8.5 oz. Sedona Stemless Wine Tumblers that feature double wall vacuum insulation, stainless steel construction, and clear pressure lid. Durable shatterproof construction for outdoor use, wide bottom and clear pressure lid to prevent spills. 18/8 double-wall stainless steel helps keep drinks colder or hotter longer. Packaged in a beautiful black reusable gift box with foam inserts and magnetic... read more

MARKETING MONDAY – Will a sign really help me drive customer traffic?

Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs. About 67% of the consumers surveyed said they had purchased a product or service because a sign caught their eye. Nearly 60% of consumers said that the absence of signs deters them from entering a store or business. Source... read more

MARKETING MONDAY – 4 Great Holiday Mail Tips

The holiday season is quickly approaching. Are you ready to send direct mail that gets you better results than last year? Both customers and prospects are on the lookout for great deals during the holidays. So now is the time to get started planning yours. Staying ahead of your competition is important this time of the year. Are you ready to get started? How to create great holiday direct mail: Target — Make sure that you are targeting the right holiday messages to the right people. Yes, your offers need to be targeted. But if you send a Christmas greeting to a Jewish family, you are missing out on a great opportunity to connect with them on a more personal level. The better you target and personalize, the better response you will get. So really look at your data to make sure you have enough information to target correctly. Fun — Have fun with your mail pieces! This time of year is full of fun, so join in and create a mail piece that is not just an offer, but a really fun experience. Think outside of the box about what you can do differently to have more fun with your prospects and customers. It does not have to be super expensive. Think about adding some texture as a way to make your piece feel different or fun folds that keep on going. Savings — Make sure you are offering great savings to your prospects and customers. This time of year, they expect it. Remember, it’s all in the wording of the offer. Interpretation is the key, so a higher percentage off... read more

MARKETING MONDAY – Quality Promotional Products Make a Lasting Impression

Because quality promotional products make a lasting impression on people, they are a wonderful way to compliment a company’s brand. According to a PPAI study, 90% of recipients can recall a company’s brand and 80% say that their impression of the brand was enhanced after receiving a branded product. For this reason, it is important to work with a professional promotional representative when selecting your branded... read more

MARKETING MONDAY – The 6 Musts of a Successful Holiday Marketing Campaign

Fall is upon us, with the holidays waiting right around the corner. Holidays are a perfect time to connect with your prospects and celebrate those feelings of camaraderie, gratitude and interconnectedness. Marketers can leverage these feelings to deeply engage with their customers on an emotional level and build trust and credibility. The holidays are a popular time to market, so it’s important to put a lot of thought into your holiday marketing campaign. You want to appeal to everyday emotions while also standing out from the crowd. There’s a lot of spending that occurs during the holidays — the trick is to get your customers to spend with you and not your competitors. Here are six musts of a successful holiday marketing campaign: 1. Plan a personalized campaign. Instead of hoping your customers will be seen with your products and spread the word, why not take the next step and let them physically insert themselves into your ad? OfficeMax saw an enormous boon using this strategy with the “Elf Yourself” social-media campaign. The site drew 193 million visits and continues to evolve with new characters, dances and animated graphics.  Personalize your own ad campaign by allowing customers to get involved and put themselves in the mix. The more innovative and fun the experience is, the more likely they are to share it on social media and beyond. 2. Get your staff involved. Studies show there is only a 2 to 8 percent overlap between employee and company social networks. In other words, getting your staff involved can exponentially boost your marketing campaign’s effectiveness. Some companies feature their staffs directly in commercials, while others simply encourage their... read more

Thinking about doing a billboard? Here are some tips.

Uncluttered billboards usually achieve greater success. Ideally, your billboard design should consist of just 3 main components: A compelling image / photo A unique, benefit laden, emotionally charged headline Your name / logo / contact info Keep it SIMPLE. Prospects are zipping by at 70+ M.P.H. They have only 5-10 seconds to notice, become engaged by and process your message.... read more

MARKETING MONDAY – Men’s Hat Trends: Autumn/Winter 2017

Men’s Hat Trends: Autumn/Winter 2017 As with every season, there are 4 overarching trends. The first trend is full of soft pastels and greys with hipster inspiration. The trend has a handcrafted feel at a mass produced level. The second style consists of deep earth tones, predominately reds, browns, and greens. Earth elements like wood grains, fire, and recyclable materials are used throughout. The third trend revolves around an active lifestyle and performance fabrics. Reflective and metallic elements on grey-scale garments are common. The final style also uses a lot of pastels. Retro looks are met with modern technology and bright pops of color and texture. Keep your Brand relevant and current by knowing the popular trends. Source: Outdoor... read more

MARKETING MONDAY – Create Content for Humans not Search Engines

Create Content for Humans not Search Engines When creating content for your website, blog, social mediate etc. it is important to produce content that interests your users. WHY? With advancement in machine learning, search engines and application are producing results aligned with human thinking and behavior, not just algorithms and keywords. WHAT’S THE BENEFIT? People will actually read your content People don’t amor your content because it ranks on Google.  They favor your content because it speaks to them and resonates with them. You will rank higher on search engines If online users favor your contact, Google will reward you and favor it too. Build trust with your audience People are looking for businesses run by real people they can trust.  If you sound like a robot, you’re not only not going to resonate with your audience; you’re going to look like you’re more interested in ranking on Google than you are in helping them out.   Source:... read more