Parker County Marketing Professionals

Marketing is too important to navigate alone.

Passionate, experienced marketing specialists with in-depth knowledge of Parker County customers.  We provide new and existing businesses the products and services they need to grow and expand.

Commercial Signs
Building Signs
Promotional Signs
Vehicle Signs

Blue Ridge Signs

Promotional Items
HUB Certified

Branded Corporate Services

Marketing Strategy
Web Design
Social Media

Christine Speed - Marketing & Communications

Target Marketing
Point of Purchase
Marketing Products

Thompson's Printing & Graphics

Latest Posts

MARKETING MONDAY – A Brand is the Most Valuable Piece of Real Estate in the World

“Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind” – John Hegarty Your primary competition is not a similar business down the street. Your primary competition are the barriers that consumers use the block marketing messages from their minds. Of the thousands of marketing messages that bombard consumer’s daily, less than one-hundred are absorbed. How can your message be assured of getting into the mind of your prospects? Only one form of advertising penetrates the mind and receives a verbal “thank you” as a response. PROMOTIONAL PRODUCT advertising, the presenting of a gift, gets the message into the mind of your prospect more effectively than any other type of advertising. Consider an upscale pen. It will guarantee your message stays at the top-of-mind for... read more

MARKETING MONDAY – Reasons Why Business Signs Work – Location

For a brick and mortar small business your sign is important as it acts like a  guidepost to guide customers to your place of business and attract the attention of new customers. If you are a new business, people driving by will be attracted to stop in and try your business. People moving to the area look for local businesses that they can start visiting. Source: Reasons Why Business Signs Work,  by Shashi... read more

MARKETING MONDAY – Direct Mail Response – Know your prospect and customer memory types

How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and customers or fall flat? Do they understand and remember what you said? If not, you have a big problem. In order to avoid this, you need to be creating direct mail that resonates. Let’s take a look at what you can do to reach your maximum potential. First we will start with the four types of memory, because they are the key to understanding how to improve your direct mail: Early Bias — These are people who best remember the beginning messaging in a direct mail piece. It is important to get right to the point for these people. Recency Bias — These are people who best remember messaging that they most recently read at the end of your mail piece. It is important to restate your message at the end without calling it a summary. People skip over summaries. Repetitive Bias — These are people who best remember direct mail messages that are repeated. It is important to restate what you want them to remember at least three times. Outstanding Bias — These are people who best remember the part of your direct mail message that is different or stands out in some way. It is important to make the effort to reach these people by using out-of-the-box language. Where do you think you fall with these four memory types? I will reveal a secret; you should fall in more than one. So how can we use these memory biases to increase direct mail response? Main... read more

MARKETING MONDAY – Signs are a cost-effective form of marketing

For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers. Source: Small... read more

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