Parker County Marketing Professionals

Marketing is too important to navigate alone.


Passionate, experienced marketing specialists with in-depth knowledge of Parker County customers.  We provide new and existing businesses the products and services they need to grow and expand.


Commercial Signs
Building Signs
Promotional Signs
Vehicle Signs

Blue Ridge Signs

Promotional Items
Awards
Recognitions
HUB Certified

Branded Corporate Services

Marketing Strategy
Communications
Web Design
Social Media

Christine Speed - Marketing & Communications

Target Marketing
Point of Purchase
Marketing Products
Booklets

Thompson's Printing & Graphics

Latest Posts

How to Improve the Performance of Your B2B Content Marketing Strategy

Clutch recently released a report where they surveyed over 380 employees who’d read business content within the last week. The report sought to discover how B2B audiences interact with business content online, and the findings illustrate the importance of SEO and content marketing, with notes that can be used to tweak or revise a B2B content marketing strategy. As any content marketer knows, strategies need thorough testing and analyzing. For those who have poor performing B2B content marketing campaigns, here are some key takeaways and advice based on the newly reported statistics on how B2B audiences behave. Revise website, blog, and social SEO strategy Marketers know that – though sometimes claimed otherwise – SEO is still very much alive, and forms a critical part of any campaign. For B2B marketers that aren’t seeing results, a first place to examine might be your SEO strategy. According to the report, B2B audiences most frequently encounter business-related content through search engines (87%) and social media (85%). Where companies place on page one of Google really matters, so it’s important to look at your keywords of focus, and ensure you rank for industry topics. Furthermore, social media is essential – even for B2B products. Three-fourths (75%) of B2B audiences frequently engage with business content on company websites – but they also have to find the company website first, which, again, underlines how critical SEO can be. Furthermore, according to Google, 89% of B2B buyers begin their purchasing process through search. The numbers show that B2B marketers that aren’t making an effort to get their company onto the first page of Google results for strategic... read more

MARKETING MONDAY – Anti-Targeting

If you haven’t gotten on the Anti-Targeting bandwagon, it’s not yet too late to turn your Occupant/Saturation business into the best ROI you’ve ever had. Commonly Asked Questions: What is Anti-Targeting? Anti-Targeting is used with Saturation lists, or in place of EDDM to maintain Saturation postage, while removing the worst prospects. What makes it different from traditional targeting?  With targeting, typically you are purchasing a Consumer list with specific demographics and are not as worried about overall postage. With Anti-Targeting, postage is still the most important factor in the list, but records are trimmed based on poor performing demographics. What is an example of Anti-Targeting?  With our Response Booster product, we can remove households in the bottom 5% of income in a zip, or households where everyone is 80+ in age. These are the two lowest performing demographics in terms of response rates. How does it compare to EDDM? Our clients have been using it to sell against EDDM because of its superior results. Also, Saturation with Response Boosters has a lower postage rate than EDDM. Source:  Mailer’s... read more

MARKETING MONDAY – High End Pens as Promotional Items

“Price is what you pay and value is what you get” –Warren Buffett Customers often ask, “What do your pens cost?” Pens come in all different price ranges and should be selected on your market and project.  Some of the pens with a higher price point may have a better  ROI than a value “throw away” pen. A quality higher priced pen that is guaranteed to last for generations for example, will be used for two generations or fifty years. A pen creates 363 advertising impressions each month or 4,356 impressions per year or 217,800 impressions over the 50 years. So an average high end pen would cost $.00006 cents per impression….the lowest cost per impression in the industry. Think of a high end pen for your next... read more

MARKETING MONDAY- Why Your Business Needs to Consider a Website Redesign

Is your business website due for a refresh? We’re now in the last part of 2018, with 2019 just around the corner, so it could be the exact right time to start considering your next strategic update. If a website refresh had crossed your mind, this infographic from Empirical Designs might help. In it, the ED team outline a range of considerations in relation to why you might need to change things up. Here’s a quick summary of the key considerations: Your website looks outdated Your website lacks mobile functionality Your website loads slowly Your website creates a poor user experience Your website is not converting visitors into leads Your website is not secure Your website lacks features that give you flexibility and control Your website lacks a content marketing strategy Your website needs to match your branding Check out the infographic for more... read more

MARKETING MONDAY – How to Use Direct Mail in the Modern Marketing Mix

Far from dead, direct mail marketing gets a higher response rate than it did more than a decade ago. Here’s how marketers can take advantage​. Many marketers have long awaited the death of direct mail. Surely it couldn’t last much longer, they thought; after all, smartphones, video marketing and social media have all become vastly popular. Why would consumers still want to get physical mail? Neil O’Keefe, senior vice president of marketing and content at the Data & Marketing Association, says that marketers began questioning direct mail’s endurance in 2007. That year, Statista reports that smartphone sales jumped 70% from the previous year to $8.7 billion. At the same time, the volume of mail sent through the U.S. Postal Service began to plummet: In 2006, people in the U.S. sent 213.1 billion pieces of mail, according to USPS; by 2017, they were sending 149.5 billion pieces each year, a 29.9% decline. By this point, smartphone sales had reached $55.6 billion. The price of postage and paper had skyrocketed, as did the number of internet users—everything seemed to hammer a nail into direct mail’s coffin. But a strange thing has happened in marketing: Direct mail response rates have risen in the past 10 years. The DMA’s 2017 Response Rate Report finds that the response rate for mail sent to people on house lists (subscribers who opted in to mail) was 5.1% for the year, and the response rate for prospect lists (potential clients) was 2.9%. These numbers are up from 2003, when house lists drew a response of 4.4% and prospect lists a response of 2.1%. And even though online... read more

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